Track one row per deliverable
Keep a stable deal ID, then add a row for each video, post, or other agreed item. Two videos with different deadlines need two rows. Put the overall fee and invoice status in your brand deal tracker so you do not count the same deal value twice.
| Field | Purpose |
|---|---|
| Deliverable ID and deal ID | Connect each content item to the right agreement. |
| Format, channel, and scope | Describe what you agreed to create and where it will be used. |
| Owner and status | Show who is responsible and whether work is planned, in draft, submitted, approved, or delivered. |
| Draft, approval, and publish dates | Keep different milestones visible instead of using one ambiguous due date. |
| Asset link and feedback | Find the current file and record the next required change. |
| Usage start, usage end, and source | Record the confirmed dates and the agreement behind them. |
Blank dates mean unconfirmed, not overdue. Add a note explaining what you are waiting to clarify.
A two-video campaign, with separate milestones
The download includes these fictional examples plus a blank row. A brand needs a product demo and an unboxing video. Both belong to the same deal, but the first video can be ready while the second is still in production.
| Item | Draft due | Approval due | Publish due | Status |
|---|---|---|---|---|
| Product demo | 2026-10-05 | 2026-10-07 | 2026-10-10 | In draft |
| Unboxing video | 2026-10-08 | 2026-10-09 | 2026-10-12 | Planned |
If approval is delayed, record the dependency and confirm whether the publication date changes. Do not silently move the date or mark content delivered because you uploaded a draft.
Build a repeatable review and handoff
- Import the CSV into Google Sheets or Excel and replace the fictional rows.
- Confirm the brief. Record the format, quantity, channel, and required talking points in the scope notes.
- Assign an owner. One named person keeps the next action clear, even when several people contribute.
- Link the current asset. Keep the latest draft easy to find and summarize feedback that still needs action.
- Record approval and delivery. Preserve the approval message and the final asset or published link.
The CSV is a manual tracker. Add your own spreadsheet filters and date formatting; it does not send reminders or sync with Handl. For the conversations around each handoff, use the Gmail deal management guide.
Keep usage windows separate from content deadlines
A draft deadline tells you when to deliver work. A usage window records when the brand may use the content under your agreement. Those dates serve different purposes, so the template gives them separate fields.
Copy confirmed dates from the agreement. If usage starts after a future event, such as first publication, note that trigger and leave the calculated dates unconfirmed until you know it happened. Add a follow-up to check the window instead of assuming it starts on delivery day.
Keep deliverables connected to the original deal
Handl brings confirmed deliverables and usage expiries into a calendar view alongside your Google Calendar events. Optional calendar reminders require your separate permission. Proposed terms stay available for review before they become confirmed deal details.
For shared work, organization workspaces keep creators and managers connected to the same deal context. Available features depend on your beta account access.
Common questions
Can this track UGC content delivered directly to a brand?
Yes. Use the final asset link for content you deliver directly. Leave the publish date blank when publication is not part of your scope.
Should every revision have a new row?
Usually keep feedback and revisions with the original item. Add a separate row when you agree to an additional deliverable, so the change in scope stays visible.
Does a usage expiry automatically take content down?
No. A date in the template is a tracking reminder. Handl also treats expiry information as something to review; it does not remove published content.